Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with omni-channel iGaming Platform and lottery solutions provider, Bwloto.

Based in Iceland, the Bwloto team has over ten years’ experience working within the lottery and iGaming space and has grown to include a diverse suite of its Mix iGaming platform, lottery games, instant games and a retail presence. Its lottery insight forms the basis of the expert consulting arm which is available for all clients.

This deal with Symplify enables Bwloto to power its next expansion stage using predictive marketing and on-site recommendation by optimising the management of more than 10 channels including Web Push messaging, Email, Dynamic Web, Print and Social channels in-house. By optimising marketing strategies it positively impacts customer satisfaction and higher lifetime value.

Symplify’s deep AI understanding will strengthen Bwloto’s ability to provide its clients with sharper customer engagement tools with the Campaign and Journey builder modules that create a highly personalised experience. A commitment to building safe gaming environments has been integral in Bwloto’s success and Symplify’s AI-driven Responsible Gaming module will add weight to this philosophy. It’s designed to efficiently analyse players and allow operators to be proactive before any problem behaviour exacerbates.

Symplify’s CEO Robert Kimber said: “Our CRM and AI cloud solutions ecosystem is designed to empower our partners to grow their businesses and we’re pleased Bwloto recognises the impact we can bring. This partnership promises plenty as we share the same philosophies on what factors produce long-term, sustainable growth.”

“It’s a pleasure to work with Symplify and we are looking forward to reaping the benefits from our partnership” said Bwloto CEO Ivar Unnthorsson. “We know that Symplify has an outstanding product that just keeps getting better which pairs very well with our own vision for constant innovation and delivering best in class solutions to operators via our Mix iGaming platform,” Ivar added.