Rivalry’s new slot category enhances its casino platform
Rivalry, the renowned esports betting specialist, has launched a custom-branded slots category within its casino platform, in a strategic move aimed at expanding its already thriving presence in the iGaming arena,.The slots category is aptly named Casino.exe. The expansion into the casino segment is a significant catalyst for player engagement and revenue growth.
According to Rivalry’s co-founder and CEO, Steven Salz, (in photo above), “Rivalry’s entry into the casino segment last year has quickly grown into a meaningful source of player activity and revenue.” Salz went on to explain, “Slots are far-and-away one of the most popular online casino genres and will markedly complement our existing iGaming offering in terms of both betting handle and player satisfaction.”
Rivalry remains steadfast in its commitment to maintaining the highest product standards. This commitment is underscored by the unique incorporation of slots into its proprietary Casino.exe platform. This strategic move enables the company to continue scaling its iGaming catalog without compromising the premium experiences that users have come to associate with Rivalry.
Design with a dash of nostalgia
This innovative release brings more than two dozen slot-style games to Rivalry’s casino offering, which, in the second quarter of 2023, generated an impressive betting handle of C$57.5 million. The inclusion of slots is anticipated to capture and retain a larger share of the iGaming audience.
Rivalry Slots has now carved its own niche with a custom-branded page housed within Casino.exe, featuring a unique early-2000s internet design that sets the stage for an exceptional visual gaming environment. This dedicated slots page is replete with interactive elements and hidden surprises that enhance the overall betting experience.
According to Rivalry’s director of product design, David King, “Our product philosophy is at its core about creating fundamentally entertaining experiences.” He adds, “Rivalry Slots delivers that entertainment factor by wrapping an ordinary product in design nostalgia to not only be relevant to a young Millennial or Gen Z customer but also strategically differentiate our offering from the countless other online casinos players have to choose from.”
Rivalry’s slots category is now available in most of its international markets, with a rollout in Ontario planned in the coming weeks.
Step upward for Rivalary
Earlier this month, Rivalry made several enhancements to its online casino product suite, one of which involved seamlessly integrating the Casino.exe platform into its iOS mobile app. This development means that Ontario residents can now access and play Casino.exe via the Rivalry app, which initially focused on esports and sports betting when it was launched in May.
Rivalry is recently stood out as one of the top-performing gambling stocks, boasting a remarkable 30 percent increase in value
The introduction of the slots category within Casino.exe marks a significant step forward for Rivalry, solidifying its status as a major player in the ever-evolving iGaming industry. Players and enthusiasts can now enjoy a fresh, nostalgic twist to their betting experience while having access to a diverse range of games in a visually stimulating environment.
Contuined growth reflected in H1 2023 results
Rivalry: quarter on quarter results 2022/2023 (Source: SiGMA)
Toronto-based Rivalry, achieved a remarkable 60 percent revenue increase in H1 2023, signaling a positive trend in esports betting. They anticipate profitability by H1 2024, with scaled handle growth and reduced volatility. While the company reported a marginal increase in net loss, attributed to unique customer behavior patterns among Gen Z and Millennials, Rivalry’s CEO, Steven Salz, remained optimistic about the future. The casino division played a pivotal role in diversifying revenue streams, contributing C$57.5 million in handle during the quarter. With a debt-free status and a focus on younger demographics, Rivalry is poised for industry leadership and continued growth.
