Penn National has acquired Score Media and Gaming for $2bn, strengthening their stand in the Canadian market

The newest acquisition of Canadian gaming giant Score Media and Gaming by Penn National for a whopping $2bn manifests their firm stand in the North American market. This merger comes after a previous exlusice deal with Barstool Sports, that set the track straight for Penn National to conquer the regional market.

TheScore, the major product of Score Media and Gaming, was the most popular sports app in Canada and third most in all of North America. This deal just might reshape the entire North American gaming market, putting Penn National at a nearly unreachable lead in the region.

In the words of Jay Snowden, President and Chief Executive Officer of Penn National:

We are now uniquely positioned to seamlessly serve our customers with the most powerful ecosystem of sports, gaming and media in North America, ultimately creating a community that doesn’t currently exist. Users will enjoy a unique mobile sports betting and iCasino platform with highly customized bets and enhanced in-gaming wagering opportunities, along with highly engaging, personalized sports and entertainment content, and real time scores and stats. We believe this powerful new flywheel will result in best-in-class engagement and retention.