In 2023, Japan’s regulated sports wagering nearly reached JPY8 trillion (€47.6 billion), representing a modest increase of 0.3 percent compared to the previous year. While this growth rate marked the lowest in a decade, it still amounted to the highest betting handle Japan has witnessed during this period. 

Horse racing dominates betting landscape 

According to a report by Gaming Intelligence, the total horse racing wagering accounted for the lion’s share, reaching JPY4.35 trillion (€25.9 billion) and comprising 54 percent of Japan’s overall betting activity. This marks the third consecutive year that racing wagers have surpassed the JPY4 trillion (€43.8 billion) mark. Despite a surge in attendance at Japan Racing Association (JRA) racecourses, with a notable 66 percent increase to 4.6 million attendees, a staggering 98 percent of wagering occurred off-course. 

Variety in wagering preferences 

Betting on motorboat races saw a slight decline of 2 percent from 2022, totalling JPY2.39 trillion (€14.2 billion) across 4,618 race days. Conversely, cycling races experienced a 5 percent increase in handle, reaching JPY1.15 trillion (€6.8 billion) from 2,725 race days. Motorcycling races, although the smallest sector in terms of wagering, witnessed a marginal uptick of 0.6 percent, amounting to JPY108 million (€643.1 million) in bets. 

Implications and trends 

Despite the modest growth rate, Japan’s record-breaking sports wagering in 2023 signifies the nation’s sustained interest in regulated betting activities. The enduring popularity of horse racing, coupled with the steady performance of other sporting events, underscores the diverse preferences within Japan’s betting landscape. As the industry continues to evolve, stakeholders will closely monitor trends and adapt strategies to capitalize on emerging opportunities. 

Japan’s first casino project breaks ground in Osaka 

Meanwhile, earlier this year, Japan began constructing its Osaka’s integrated resort (IR) project, marking the country’s inaugural venture into the realm of casinos. The commencement of this project followed the Japanese government’s approval of a revised implementation agreement, symbolizing a significant shift in the nation’s approach to gaming regulation. 

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