Exploring a tailor made, customer-focussed experience

The casino world evolves at such a rapid pace that having the ability to adapt quickly is paramount to the success of a company. Olga Klochkova, COO at Playson highlights how the company’s increased agility has helped to develop and tailor the Playson Experience.

In a sector as competitive as online gaming, a company’s individuality and its enhancement of the player experience is vital to standing out from an ever-expanding crowd. Delivering entertainment, satisfaction, and bespoke gamification is no small feat. Nevertheless, it is key in attracting and retaining players who now have a plethora of games at their fingertips. While many believe the online gaming sector is nearing saturation point; it has continuously proven there is space for companies whose approach differs from the formulaic.

Competition in the slots industry is fierce indeed, and adaptability is an indispensable tool for dealing with both opportunities and challenges. Whether it’s predicting future gaming trends, reacting to changes in regulation and compliance, or seizing on the opportunities that new markets offer – agility has always been key to providing customers with the ideal product which embodies what we like to call the Playson Experience.

Having entered the market in 2012, our growth has helped us solidify what it takes to be a trusted partner. We like to think of the Playson Experience as a strategic compass and set of values which lays out what we expect to deliver to customers. The iGaming industry is now about much more than just content; it is about services and thought leadership which is more valuable in the long run. We are always on hand to deliver mindful and data-based suggestions to our partners, as we strive to deliver the best working relationship.

Thanks to fine-tuning the Playson Experience, we had an incredibly successful 2019: going live with some of the industry’s biggest operators, entering numerous new markets, and obtaining our ONJN licence. Running parallel to our global expansion, we released numerous new games including big hits such as Solar Queen, and ran hugely popular tournaments throughout the year.

When it comes to designing slots, the mission should always be to develop exciting products with engaging math, wrapped up in beautiful aesthetics. Enjoyable gamification is a necessity too, as customers have varying reasons why they prefer different games. Listening to feedback from both players and partners, and adjusting products swiftly, is what makes companies really stand out in this industry.?

Our continued growth has aided us in turning the Playson Experience into one which is customer focused. What we’ve taken from our continued expansion is that becoming more agile helps us take advantage of opportunities, however they arrive. It has also equipped us with an ability to turn challenges to our advantage, helping us meet the ever-changing demands of players and delivering success to our partners.

Ultimately, it’s about benefiting our customers by delivering titles with exciting gamification, combined with engagement tools which players love to play and are assets to an operator’s offering. We’ll be presenting our entire suite of slots and promotional tools on Stand N7-110 at this year’s ICE London 4-6 February and it would be great if you could stop by and let us deliver the Playson experience live.