Swedish Esports platform Challengermode, backed by Zlatan Ibrahimovic, has announced its expansion plan into the North American market

Challengermode is officially launching in the US, resulting in allowing 164million gamers to access their Esport platform.

The expansion is already proving dividends as Challengermode has set up a number of new strategic partnerships to increase their customer base. The Esports platform has already started working with Skillshot, Risen Esports and the Unified Esports Association.

The Challengermode team is also expanding, with a new team set to be hired in North and South America to accommodate the new market.

Philip Skogsberg, co-founder of Challengermode, said:

Having spent the past few years building out the Challengermode platform and earning the respect and trust of millions of users and thousands of Organizers in Europe, we’re now ready to open up the platform to the Americas. We’re excited about the opportunity and humbled by the challenge ahead of us.

We don’t take anything for granted and are eager to prove ourselves to gamers, organizers, and game developers in North America, showing them the value and the power of the Challengermode platform.

The new move by Challengermode is aimed at helping Esports become accessible to everyone. Americas is a huge market and the platform is set to grow substantial due to it being accessible to 164million gamers.

Before announcing this new exciting news, the Swedish Esports platform received around $12million from investment groups led by Zlatan and also Alibaba. The aim of Challengermode is to help brands and creators to engage their target audiences as well as gain monetisation through the platform.

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